Digital Marketing Workshops

MARKET, MOTIVATE, MOBILIZE

Digital Marketing for People Involved in Screen-Based Production

An Intensive Hands-On Workshops

Registration Fee: $100 + HST

Who is this workshop for?

- Professional independent film, TV, interactive, web series and transmedia producers
- Marketing and communications managers working at mid-size production companies
- Independent marketing and publicity consultants providing services to production companies

What previous paricipants said

“Relevant, tangible information.”

“Great intel, practical advice and relevant information from people with real experience. Very valuable.”

“The amount of information was amazing. It gave me a lot to think about and an awareness of how much there is to take into account.”

“Great starting point for entrepreneurs new to digital marketing.”

“Knowledge in digital marketing taken to the next level. Much needed.”

“For anyone looking for a digital marketing primer, there was wealth of valuable information, well-presented by knowledgeable and personably experts. Thanks!”

What is this workshop about?

“Market, Motivate, Mobilize” is a two-day workshop created to help producers and marketing managers to market for today and prepare for tomorrow by adopting a “digital first” approach to finding, building and maintaining an engaged, powerful and profitable audience. “Market, Motivate, Mobilize” will introduce concepts, ideas and best practices and provide you with an introduction to digital marketing and a solid foundation on which to build your own campaigns.

Based on the IPF guide, “How to Build an Audience for your Web Series: Market, Motivate & Mobilize”, the workshop features both instructional and hands-on learning opportunities.

You will:

- Understand the relationship between audience, content, channels and tactics
- Discover where people are consuming screen-based content and learn how to apply best practices to marketing your content. Draw on digital marketing strategies — content, search, social and publicity/pr – that help your audience find you online
- Increase your reach by utilizing traditional tactics – advertising, promotions, live events and direct marketing
- Evaluate your results in real time to adjust your market campaigns.
- Optional one-on-one meetings with Julie Giles to review your specific campaign strategies

Each curriculum topic has an exercise that will let you test your knowledge and apply it to the creative and business situations you are facing at your company.

Vancouver Workshop:

March 14 and 15, 2013

8:30 am to 5:00 pm

Creekside Community Recreation Centre – 1 Athletes Way, Vancouver

The workshop is led by Julie Giles (GreenHAT Digital) with Annelise Larson (Veria Seach Media Marketing) and Sue Biely (Nudge Consulting)

registration form

Winnipeg Workshop:

February 21 and 22, 2013

8:30 am to 5:30 pm

Location: Red River College: Exchange District Campus, P311 – 160 Princess Street, Winnipeg

The workshop is led by Julie Giles (GreenHAT Digital) with Annelise Larson (Veria Seach Media Marketing) and Sue Biely (Nudge Consulting)

Special Guest: Sheri Candler shericandler.com

Sheri Candler co authored a book entitled Selling Your Film Without Selling Your Soul. She is an inbound marketing strategist who helps independent filmmakers build identities for themselves and their films. Through the use of online tools such as social networking, podcasts, blogs, online media publications and radio, she assists filmmakers in building an engaged and robust online community for their work that can be used to monetize effectively.

Toronto Workshop:

November 22 and 23, 2012

9:00 am to 6:00 pm

Central YMCA, Toronto Ontario

The workshop is led by Julie Giles (GreenHAT Digital) with Annelise Larson (Veria Seach Media Marketing) and Mickey Rogers (M Rogers Media)

Special Guest: Corey Vidal, President, ApprenticeA Productions

YouTube star and digital marketing consultant Corey Vidal is a special guest speaker at the Toronto digital marketing workshop Market, Motivate, Mobilize. Corey’s YouTube channels have over 65,000,000 video views and over 200,000 subscribers. Corey and his team make a living from online content production.

Halifax Workshop:

October 23 and 24, 2012

9:00 am to 6:00 pm

The Halifax Club, Halifax Nova Scotia

Workshop Leader: Julie Giles, GreenHAT Digital

Guests: Annelise Larson, Digital Strategist, Veria Search Media Marketing

Mickey Rogers, Business Development Coach, M Rogers Media

Catherine Tait, President Duopoly, Founder iThentic

Participants will be selected based on their needs and desire to test drive these strategies against their own ideas and productions and must have a project to work on. Each participant will receive individual attention from the facilitators. The strength and professionalism of the overall application package will be a consideration in selecting participants. Maximum 25 participants.

with the generous support of: