What is the “proof of concept” video, and do I need to publish it online?

The proof of concept is a short video that effectively conveys your concept and demonstrates your technical and creative skills.

You do not have to publish your proof of concept video online. However, we do require a robust analysis of audience analytics as part of your application. Most past applicants have found that publishing online and leveraging social media is an effective way to gather this data and engage with a potential audience.

If you choose not to publish online, other approaches can be considered, such as focus groups, private screenings, or sharing the video via a private link with a targeted sample audience to collect feedback and data. 

Whatever method you choose, ensure it provides strong and insightful analytics.